You’re probably here because you’re either wanting to learn how to find out the right anchor texts to use on internal links or referring links on other domains.
Studies have shown that a variety of anchor texts are key to reaching on the 1st page of Google.
What’s a Keyword Rich Anchor Text?
Keyword rich anchor text refers to links containing your target keywords within the link text – as opposed to links which say “click here”, “link”, the domain name, the website name, and so on.
If, for example, you sold Background Checks or Background Screening services, some keyword rich anchor text would be phrases like “Easy Online Background Checks”, “Drug Testing Services”, etc.
Exact match anchor text – e.g. “Easy Online Background Checks” – would be considered a type of keyword rich anchor text – but after Google’s Penguin update in 2012, something to avoid overdoing.
Instead you should be trying to get a variety of anchor links, some keyword rich, some with no keywords at all (like “click here”, the URL, etc). Some naked urls like (www.backgroundchecks.com). Each keyword is different, but what you should always focus on is….what is currently working now.
So now you may ask….Cool I finally understand what rich anchor texts mean, but how do I know the right variety of anchor texts to use and the relevant similar keywords to use on them?
You’re in luck! It’s easy to find out ideas on what anchor texts to use for the keywords you’re trying to rank and find the right variety.
How to Find the Right Rich Anchor Texts for FREE
- Google your keyword (Easy Online Background Checks)
- Open each unique URL link on the first page of Google on a separate page. (ignore all the ads)
- Copy those pages on Ubersuggest.com’s SEO Explorer – Backlinks section as seen on the video below
- Here you can clearly see each and every top Google listing’s rich anchor texts grouped together as well as individually.
- Go and analyze each of the URLs on Uber Suggest to see the variety of anchor texts used on your keywords
Key points about Anchor Texts :
1. If competitors are not using many keyword anchor texts, then you don’t have to worry to much about
2. If there are lots of patterns used, start using the same variety on your links
3. What works for your competition will typically work with you
4. Don’t artificially inflate it.
5. It’s not natural for links to say the same anchor texts. Use a variety but get ideas of what the most important rich anchor texts work for your specific keywords.
Now analyze your own site and your competitors.
What do you see?
We’ve worked with clients where 90% of their internal and external links were “naked links” or “click here” because they simply did not know the power behind rich anchor texts. A simple outreach to your referring domains and adjustments on your internal links can boost rankings drastically.
This is one of hundreds of different powerful tactics you can use to help you start ranking higher. Make sure to always keep rich anchor texts in mind as one of your top SEO strategies, especially when creating manual outreach for backlinks.
Here’s a recent case study from CuriousCheck using numerous SEO strategies, Growth Hacking, and technology advancements to boost a Human Resource startup from 0 to 100 in 6-8 months. Check it out!