best marketing tools for small business

Top 5 best marketing software to boost your business

Let's go over why it's important to utilize these marketing software and why they help grow your business.

Gone are the days when marketing your brand or company meant putting billboards on the roads, advertising on radio, and hiring a salesperson for door-to-door selling. In the last few decades, the internet boom saw many new marketing advancements; some failed while other methods became hot trends.

Internet marketing is one of the few methods that surpassed the test to hold the tag of modern-day marketing. These ever-evolving trends in marketing made it very obvious that adapting new technologies and ways of doing marketing must be the top priority to stand out in your industry.

The demand from businesses wanting to get online opened up a whole new ocean of opportunities to create software and tools that could provide organizations the power of leveraging their business. The proper utilization of marketing technologies is the bottom line to separate a successful modern-day marketer and a barely surviving marketer.

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But what are these modern-day marketing softwares, how do they function, what are their benefits? Below, we’re going to take an in-depth look at just that!


Top 5 best marketing software.

1. Tapfiliate
2. Publicfast
3. Semrush
4. Outgrow
5. Slidebean

1. Tapfiliate

tapfiliate affiliating marketing software platform

A software to execute your affiliate marketing projects effortlessly and scale accordingly. 

The software is designed specifically for E-commerce and SaaS products, which optimizes your website within minutes. 


  • It features automatic program tracking tools. 
  • It provides a customizable affiliate sign-up page.
  • Its automated fraud detection tool helps in avoiding any fraud.
  • It features geo-distribution demographics.
  • It offers multilanguage support. 


  • It has a magnificent layout and user interface, which is easy to adapt. 
  • It allows you to initiate your affiliate program within a couple of minutes.
  • Zero transaction fees.


  • Can be a bit complicated for newbies. 
  • No affiliate newsletter. 


What are clicks, customers, and conversions?

Clicks When an affiliate link is clicked by a user and land on your website.
Customers When a user signs up via an affiliate link.
Conversions When a user makes a purchase via an affiliate link.

Tapfiliate plans and pricing:

Tapfiliate offers three plans:

  • Essential – $69/mon
  • Pro – $149/mon
  • Enterprise – Nil

3. Do I need a developer for setting different commission types?

Your affiliate program must consist of a standard commission rate to initiate your affiliate program. For tricky commission rates, you’ll need its extra commission type feature. 

Yes, to have complex commission structures in your affiliate program, it’s recommended to get a developer on-board.

2. Publicfast

Publicfast is a software that helps in brand promotion by connecting influencers from all over the world. You can simply pick your industry and effortlessly reach out to influencers. 


  • It helps in finding and reaching out to the right influencer. 
  • It allows you to analyze influencer performance. 
  • It helps in measuring and optimizing ROI. 
  • It provides proper rules and structures for negotiation between both parties.
  • It also offers real-time content tracking tools.


  • Makes campaign in a few steps
  • It offers clear and detailed analysis of campaigns. 
  • It provides a free trial.


  • It doesn’t cover all the social platforms. 


Publicfast plans and pricing:

Publicfast offers two plans.

  • Starter Free
  • Discovery $69/mon

2. How does Publicfast help you grow your business? 

Publicfast provides several opportunities by uplifting your business to well known industry leaders in your niche. It connects you with influencers from all around the world.

3. How do influencers get on-board with Publicfast?

Influencers first sign-up with Publicfast via Facebook. After then, the Publicfast monitor and selects only the one performing best.

3. SEMrush

SEO marketing tools

Semrush is a leading all-in-one SEO software that helps pick the best keywords for your website, a comprehensive overview of your competitor website, and SEO optimization.

The content creation and distribution is a great tool as well. 


  • Semrush provides complete SEO optimization for various marketing channels. 
  • Its keyword analyzing tools helps in finding high volume keywords as well as target-audience specific long-tailed keywords.
  • It offers technical SEO optimization with a site audits.
  • Its brand monitoring tools give a complete analysis of your brand reach.
  • Its link building tool helps in getting high-quality backlinks.
  • Even helps you disavow links (disconnect links from your domain that may be hurting your site).


  • Semrush helps you find  high-volume ranking keywords.
  • Track your competitors’ keywords and help you analyze and strategize your SEO.
  • Helps with competitor backlink scraping.
  • One of the highest-rated software on Google.


  • Slightly complicated for beginners. We highly encourage this tool for SEO professionals
  • Check out our web page analyzer for only $25. 


Semrush plans and pricing

 Semrush has three pricing models: 

  • Pro 99$/mon
  • Guru $199/mon
  • Business $399/mon

2. What is the refund policy of Semrush?

Semrush has a 7-day money-back guarantee, If the request is made within seven days after signing up, your first charge, or renewing.

3. Can I change my subscription to Semrush?

Yes, you can downgrade/upgrade your plan at any time or cancel your subscription at any moment.

4. Outgrow

Outgrow content creation software

Outgrow is a SaaS software that offers you personalized interactive content software that can generate more qualified leads and enhance customer interaction.


  • It offers a smart builder with an easy interface to create options and questions.
  • It allows us to calculate complex formulas using its formula builder.
  • It provides amazing calculators, quizzes, assessments, polls and even chatbots.
  • Its development studio delivers several marketing tools such as powerful funnel analytics, optimized layouts, conditional messaging, etc.
  • It also comes with one-click real-time results.


  • It’s excellent customer support.
  • It easy to use interface.
  • Create Buzzfeed like quizzes in 10 minutes.
  • Extremely high reviews from Capterra, Google and G2. 


  • None


Outgrow plans and pricing

There are 3 pricing model 

  • Freelancer $14/mon 
  • Essential $95/mon 
  • Business $600/mon

2. Does the Outgrow charge per lead?

Outgrow does not charge any fee per lead, but it has a lead structure depending on the user plan.

3. What is the cancellation and refund policy of Outgrow?

Outgrow does not offer any refund policy. This a month to month service.

5. Slidebean

presentation software slidebean

Slidebean, a powerpoint on steroides. There’s a collection of modern design templates, premium fonts, premium color palettes.

Its user-friendly interface only needs the content. The rest of designing is taken care of by the software. 

Best for business with minimum to zero design expertise looking for suitable tools to handle their design work.


  • It offers professional icons, charts, modern templates, photos, etc.
  • It’s a cloud-based slide software that automatically syncs all your slides.
  • It offers CSV import support.
  • It does not require any installation.
  • It also provides a comprehensive overview of user insights and functionalities tracking. 


  • Beginner, friendly interface.
  • Tons of options varying from templates, color palettes, fonts, charts, etc.
  • Super compatible as it requires minimum effort. 
  • In-built AI to fulfill user needs.
  • Users can also separate content from design.


  • Cannot set values to object-dimensions.


Slidebean plans and pricing

Slidebean offers 3 plans based on usage ranging from a fee trial only for slide creation for sharing; you need to upgrade to any of the following plans.

  • Starter – $12/mon
  • Premium – $19/mon
  • Founder’s Edition – $149/mon

2. Does Slidebean provide AI support?


3. Do we need to install Slidebean?

Slidebean does not require any installation.


Hope these software solutions will reshape and boost your business. We know it has for us and many of our clients! 

Let us know if you have any questions on these products. 

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