Enhancing User Experience Through Web Design

Web design tactics for best customer experience
User experience or UX, which is all about how a person feels after using a product, service, or website, has become all the rage these days, and rightly so. Since psychologist Don Norman coined the term in the 1990s, UX has evolved into a primary concern for businesses who want to remain competitive, especially in the online world. Now, with UX becoming an official ranking factor effective May 2021, webmasters must do whatever they can to provide site visitors a great user experience to boost their chances of ranking high in search results. One of the things they can do to achieve that is to make changes to their site’s web design. It’s great if your website already has all web design essentials down pat. However, if that isn’t the case, let’s look at some of the ways you can enhance the user experience through web design.

Reduce Use of Pop-Ups

Pop-ups have their uses, but they can be annoying to users if they have to deal with dozens of them the entire time they’re exploring your site. Since constant annoyance = bad user experience, make sure you keep your use of pop-ups to a minimum if you want better UX for your visitors. It would also be great if the pop-up you’re going to use is a well-designed one that is relevant to your users and carries an attractive offer. Refrain from introducing pop-ups at the very moment visitors enter as well.

Boost Page Speed

With users these days expecting web pages to load in three seconds or less, you need to do whatever you can to make your page speed hit that mark. Failure to do so will likely make them leave your site in favor of another. Some of the things you can do to improve page speed include:
  • Optimizing images
  • Deactivating non-essential plugins
  • Minimizing the use of custom fonts and heavy graphics
  • Minifying CSS, JavaScript, and HTML

Provide Ample White Space

Visitors are going to spend much of their time on your website reading your written content. You can make their reading easier and more pleasant by using a lot of white space. Walls of text turn people off and discourage them from reading, no matter how well-written a given post is. White spaces help you avoid those walls of text by giving your words plenty of breathing room. With the improved readability due to ample use of white space, visitors will have a much better user experience while taking in your content.

Ensure Consistency Across Web Pages

As much as possible, make sure that you use the same typeface, color, spacing, headings size, illustrations, and photo choices across all the pages of your website. In short, all your web design choices should follow a theme to ensure consistency and coherence across all pages. It would be odd for a user to move from one page to another and realize that your web design changes radically from page to page. Soon enough, confusion will set in and ruin the user experience for them.

Stick To A Clean Web Design

Web design that uses animations, flashy colors, and whimsical visual elements is fine, but between them and a simple, minimalist, and clean web design, most people will likely go for the latter. If your website won’t lose its essence if you remove visual elements that border on the unnecessary, you would do well to take them down. A clean and straightforward web design tends to lean more towards a better user experience, after all. You can do these web design tweaks yourself or work with a dependable web design company. Either way, you should be able to make your visitors feel great about exploring your site. About the Guest Author Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.

Leave a Reply

Start Ranking on Google | Rebuild Your Site

Contact Our Team!

Send us a message below or book a call with our team!

Our Five Star Reviews on Trustpilot, Clutch and Google Speak for Themselves.

Ivan Cadena
Ivan Cadena
Verified Google Review
Read More
There’s no doubt when I say that Curious Check is a professional SEO company. Their SEO services are top-notch and their team listened to our needs. In just a few months our website traffic and search-engine rankings noticeably improved. New clients were finally finding us online! They're one of the best agencies we've ever worked with and would highly recommend them to anybody!
Jordan Beasley
Jordan Beasley
Verified Google Review
Read More
CuriousCheck is a blessing for anyone with questions on how to build a solid business foundation for future growth. 10 of 10 will recommend to colleagues and coworkers alike.
D Dozier
D Dozier
Verified Google Review
Read More
I threw a curveball, they knocked it out of the park. I was recommended by a client and I now eagerly recommend them to any small business.
Patrick Whiddon
Patrick Whiddon
Verified Google Review
Read More
I wish CuriousCheck was around when I had my first business- this has been a definite positive for the second time around and has made the hassles I went through the first time non-existent. Employees and staff are exceptional, and I would recommend to all my business comrades.
Lucas Gil Canton
Lucas Gil Canton
Verified TrustPilot Review
Read More
As the CEO of a Startup entering the HR/Background Screening space, being able to find all relevant players at one site is extremely valuable. Not only is it good to check the status of the market, and the innovations taking place, but also to find potential partners and applications we can use ourselves! I recommend CuriousCheck to anyone who wants to improve their business through...
Tracy Shatus
Tracy Shatus
Google Review
Read More
This company went above and beyond in listening to the needs of my small business and delivered in a big way!!! Within 4 months, ranking for top keywords and custom built our background check eCommerce platform!
Previous
Next
Highly Recommended by Locals On Alignable
web design companies in georgia

 2020 CuriousCheck, LLC ©. All rights reserved – Atlanta SEO Company

Get a free site audit and suggestions for your website - No hassle

Free Expert Site Audit

Enter your email address to receive  FREE Traffic-Boosting suggestions and an audit of your site’s health. 

Easily Share with your SEO Team!