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Every business is unique in its service or product offerings and hence has a different set of audience. In order to take complete advantage of social media, it’s important to build your presence where your customers are.
Therefore, consider the industry you are in and your target audience to decide which social media platform is important. Facebook, Twitter and LinkedIn can give you a good start.
To increase your followers on social media you can:
Besides, you can always rely on an experienced social media marketing company for content management and optimization services.
Curious Check has experienced marketing strategists that can handle your social media posting and engagement in a way that generates high ROI.
There’s no right answer when it comes to determining an ideal posting frequency on social media. Explore how active your target audience is and then determine your posting strategy.
Be warned that posting too often will only agitate your followers. They might unfollow you once they see their news feed flooded with your posts every now and then. At the same time, not posting enough might also make your followers think that your business has taken a nosedive.
Striking the right balance is vital. According to social media management experts posting once per day is optimal.
Several intangible factors are involved when it comes to measuring the effectiveness and ROI of your social media. However, you can consider
Another simple formula to calculate ROI% would be: Profit you’ve made through your social media campaigns/ Total investment on your SMM * 100.
Paid social media advertising is a great way to enhance your visibility and reach people that your posts are not able to reach organically. Additionally, you can benefit from:
While we won’t suggest relying completely on paid social media advertising, but boosting your important posts every now and then can be a great driver of conversion. Trust our social media marketing company to help you implement a powerful strategy with the right amount of paid and organic campaigns.