Search Engine Optimization (SEO) is key to a website’s success. It boosts visibility in search engine results, drives traffic, and attracts customers. Hiring a web designer with SEO knowledge is essential. They create an optimized website that meets search engine requirements. If you don’t, you risk losing money by hiring an SEO specialist later. This blog post explores why an SEO-aware web designer is invaluable. We provide industry-specific examples, tips, and ways to check their work.
At Curious Check, our web designers with SEO expertise can help you optimize your site and save money. Don’t hesitate to contact us!
Alt Text: Enhancing Image Accessibility and Searchability
Example: Online photography portfolio
An SEO-aware web designer can optimize alt text for better search rankings by considering context and incorporating relevant keywords. For a photography portfolio, the designer should include accurate and descriptive alt text for each image. This ensures search engines can better understand and index it accordingly. In contrast, a graphic designer with no SEO knowledge might overlook the importance of alt text or use vague descriptions, negatively impacting your site’s accessibility and search rankings. To check your web designer’s work, you can inspect an image element in your browser and look for the “alt” attribute within the HTML code.
Geo-tagging: Boosting Local Relevance
Example: A local dental clinic
A knowledgeable web designer can leverage geo-tagging to boost local search rankings, helping your site appear more relevant to nearby users. For a local dental clinic, the web designer should use geo-tagging to highlight the clinic’s location, nearby landmarks, and local neighborhoods. By adding specific location-based metadata, search engines can better recognize the business’s relevance to the specific area, leading to better local search rankings. In comparison, a graphic designer without SEO expertise might not use geo-tagging at all or provide incomplete or inaccurate information. To check if geo-tagging has been implemented, use an online geo-tagging tool to analyze your website’s media files, looking for location-based metadata.
Structuring Website: Enhancing Crawlability and Indexability
Example: Online educational platform
A well-structured website is essential for search engines to crawl and index content effectively. An experienced web designer can structure your site for better rankings by creating a clear, hierarchical structure that makes it easy for both users and search engines to navigate. For an online educational platform, the web designer should create distinct categories and subcategories. This ensures search engines can easily understand and index the content while enhancing the user experience. In contrast, a graphic designer might create a visually appealing website without considering its structure, making it difficult for search engines to crawl and index content. To evaluate your website’s structure, use an online tool like Screaming Frog or Google Search Console to analyze your site’s URLs and identify any issues with site structure.
Keyword Mapping: Targeting the Right Audience
Example: An eco-friendly cleaning products company
Keyword mapping involves assigning relevant keywords to each page on your website, ensuring that your content targets the right audience and search queries. An SEO-savvy web designer can use keyword mapping to optimize your site for search rankings by researching high-search volume and relevant keywords, and strategically placing them on product pages, blog posts, and other website content. For an eco-friendly cleaning products company, the web designer should consider incorporating keywords such as “plant-based kitchen cleaner,” “vegan laundry detergent,” and “eco-friendly floor cleaner” to attract customers who are specifically interested in environmentally friendly, plant-based products. In contrast, a graphic designer might not research keywords or include them strategically on your site,
resulting in lower search rankings and reduced visibility to your target audience. To assess your website’s keyword usage, you can use tools like Moz, Ahrefs, or SEMrush to analyze your site’s content and see if relevant keywords have been used.
Headers: Organizing Content and Signaling Importance
Example: A tech news website
Headers help organize content and guide users and search engines. Proper header usage can improve your SEO by signaling the importance of various topics on the site and making it easier for search engines to understand your content. A web designer with SEO knowledge can optimize headers for better search rankings by using appropriate heading tags and relevant keywords. For a tech news website, the web designer should create primary headers like “H1: Top 10 Smart Home Devices of 2023” and include secondary headers such as “H2: Energy-Saving Smart Thermostats” and “H2: Innovative Home Security Solutions.” This approach makes the content more accessible and signals the importance of various topics to search engines. In contrast, a graphic designer may not use appropriate heading tags or include relevant keywords, leading to a less organized website structure and lower search rankings. To check your headers, you can inspect your website’s source code and look for heading tags like “h1,” “h2,” and “h3.” Alternatively, use an SEO tool that analyzes your headers for proper usage and optimization.
Meta Titles and Tags: Summarizing and Promoting Your Content
Example: A boutique hotel
Meta titles and tags provide information about your content to search engines and help users decide whether to click on your website in search results. An SEO-skilled web designer can optimize meta titles and tags for improved rankings by crafting compelling and keyword-rich descriptions that accurately summarize your content. For a boutique hotel offering spa services and a rooftop restaurant, the web designer should create engaging meta titles and tags like “Discover Luxury & Relaxation at [Hotel Name] | Spa Services & Rooftop Dining,” encouraging users to explore the hotel’s unique offerings. In contrast, a graphic designer might not give much importance to these elements or write generic and ineffective meta titles and tags, leading to lower click-through rates and search rankings. To verify if your web designer has optimized these elements, view your site’s source code and look for the “title” and “meta” tags within the “head” section. You can also use an online SEO analyzer to evaluate your site’s meta information.
Conclusion: Harness the Power of SEO for Your Website
Having an SEO-aware web designer can have a significant impact on your website’s success. By optimizing your site with strategic alt text, geo-tagging, website structure, keyword mapping, headers, and meta titles and tags, your web designer can boost your visibility on search engines and attract more visitors. These tactics are just a few of the many essential components of SEO that can lead to better search rankings and ultimately, increased revenue.
Don’t risk the success of your website by ignoring the importance of SEO. Choose a web designer with the expertise to fully optimize your site, and contact Curious Check today for a comprehensive analysis of your website’s SEO potential.