A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information. Press releases can be delivered to members of the media physically on paper and electronically.

Using press release distribution companies can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a certain amount of time. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.

Although using a press release can save a company time and money, it constrains the format and style of distributed media. As well, press releases are biased towards the organization which ordered them. In the digital age, consumers want to get their information instantly which puts pressure on the news media to output as much material as possible. This may cause news media companies to heavily rely on press releases to create stories.

Most PR distribution companies offer writing services as an add on. Newswire Jet will write your press release if you pick their $120 package.